Thai Chic                                                     GayguideinThailand

Shopping Mall

Visitors to Thailand will be amazed by the variety and value of the shopping opportunities. Sometimes it's cheaper to buy a new set of clothes than it is to use the hotel's laundry service. Weather searching for designer labels in flashy malls or cheap knock-offs at the myriad stalls lining the streets, prices are decidedly low. Although there are shopping plazas all over Bangkok, the main retail centre is around the Siam and Chit Lom areas. Clothes, electronics, furniture, silk and home wares are all easily found. Most popular is the wealth of Thai art and craft, both traditional and contemporary, available everywhere from smart boutiques to bustling weekend market.

 

 

Siam Center

The mall that started it all in 1973. After a thorough overhaul its bright, inviting interior hauls in trendy teens and young adults who shop for Eurofashion and innovative local brands (Jaspal and Soda being the most popular ones). Afterwards, many cross the street to hand out in Siam Square, Bangkok's heart for trendsetters, a maze of mini-boutiques carrying local up-and-comers, fast food outlets and gastro-gems and indie cinemas.

Siam Disovery

Siam Square's most up-market mall-light, pleasant and never too busy. Inside it's all cool chrome and steel international him young brands (Diesel, Replay, Armani Exchange), impressive interior store (Loft and Mae Fah Luang), neat bistros and a swish cinema.

Central Chidlom

Central Department group's flagship store offers seven newly-upgraded floors of clothes, shoes and accessories from all the major labels, plus some eye-catching Thai designers. It might lack a distinctively Thai charm, but the quality-price ratio makes up for that. Food Loft is Bangkok's deluxe food court, with lots of cool restaurants setting up stalls here At night they even play live jazz

Erawan Bangkok

The posh boutique mall adjacent to the Erawan Shrine is home to super deluxe boutiques (think Burberry), great restaurants and a wellness floor. Every time Club 21 - a Singapore based multi-label concept store housing 30 super-hip designers - changes its window display, young hip things check for up-coming fashion trends.

Siam Paragon

It is the new epicentre for Bangkok mall crawlers. If you don't happen to have one a paragon is a flawless diamond of over 100k. To that effect, the brand-new high-end complex sparkles and glitters in the eyes of ladies and gents who shop. It's Southeast Asia's largest mall, although it's more than just a mall. Located on 21 acres, the 550,000 sqm. 15-biliion-baht  complex is home to 14 "worlds". More than 300 retail outlets cater to all kinds of lifestyle and leisure pursuits, entertainment, edutainment and technology.

Several zone invite tourists and locals alike to linger: the Paragon Department Store, which occupies 80,000 sqm; the shopping zone with high-end fashion, bookstores, spa, a handicraft centre and restaurants; and the entertainment zone, comprised of a huge cineplex, Siam Ocean World, and a multi-purpose hall. If all this sound overpowering fret not: 40 specially trained bilingual Paragon Ambassadors are on site to assist you in finding what you need.

Playground

Thonglor is in the grip of a major outbreak of chic, thanks to the hyper-sleek, definition-defying extravanganza named Playground. The black-clad building's other primary colours are hot pink and white - bold, gay and uber-cool. The corner music retail store has iPods built into the wall, for your aural pleasure - that should tell you. Check the magazine store for your favourite Euro-fashion mags and the hip art gallery. Grouped around an airy atrium, two sprawling floors are stacked with design, fashion, jewelery and decor items produced exclusively for Playground. The goods are the creation of homegrown designers and renowned overseas names (including must-have interior accessories by Amsterdam's droog design).

Central World Plaza

From outside, this block-long mega-mall is all boring cement; inside you'll fid more than 300 shops but also a dull atmosphere. So we expect a lot from the grand facelift that might revive the shopping experience here. The beer garden outside ( in Dec-Jan ) is ideal for people-ogling.

Gaysorn

The all-white interior of glitzy Gaysorn might be a doctor's nightmare, but this top-end mall - expect Vuitton and Dior and Givenchy - caters to Bangkok's hush-hush yuppies. It's always pleasingly empty so window shopping  is actually fun here. Hold on to your credit card, even if you're just using the mall for and air-conditioned short cut.

The Emporium

Very chic mall with the most amiable atmosphere, thanks to its airy architecture. Bangkok's hi-so shops at funky designer boutiques (Kenzo, Versace, Paul Smith) bibliophiles get stuck at Kinokuniya, while gourmets can't decide which restaurant to visit first. A plush cinema adjoins the impressive Thailand Creative Design Center.

MBK

This perpetually packed shopper's paradise is a mind-boggling, one-stop bargain place. Always busy, on weekends half of Bangkok's teenagers seem to converge here, hunting for the latest mobile phone covers ( a whole floor is packed tight with anything cellular ) and dining at the enormous food court. Pirated Lacoste and Polo are big here, so fake fans must try to control themselve. Find good sourvenirs for Mum in the Thai crafts section (6th floor).

Panthip Plaza

The city's computer accessory centre. Packed with licensed and pirated software, it's the one-stop shop for any computing needs; hardware, software and gadgets - all unbeatably priced. It's a loud, brash, somewhat dingy place crammed with savvy vendors but a mecca for techno geeks. Avoid frantic Saturdays.

All Seasons Place

The sleek mall in a skyscraper complex is known more for its batery of eateries than its shops although the high-end retail range is impressive-art galleries, cigar shops, tailors and Euro-fashion beckon the office ladies invading the mall during their lunch break. At times, it 's hauntingly empty but that is not a drawback.

River City

Four well laid-out floors of stores selling ethnic and tribal art from Southeast Asia, with the South Pacific, Indonesia, Nepal, Tibet and Bhutan thrown in. It is not the tourist knock-offs you find on the streets and Chatuchak but the real thing. Deck out your house with furniture, sculptures , antique maps to turn it into an "Asian Style" coffee table book. Or simply watch serious dealers stocking up on antiques. The prices here are much cheaper than in other Asian cities.

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